Actively improving lives – a different approach

By Suzy O'Shea on June 18, 2018 in Company Updates, Events, Media releases, News

Energize, the county sports partnership for Shropshire and Telford & Wrekin, will unveil its new-look strategy for tackling inactivity this week.

The new ‘actively improving lives’ plan will be outlined to an audience of invited guests at Enginuity, in the Ironbridge Gorge, on June 20.

Chris Child, Energize chief executive, said: “Our new strategy puts more emphasis on those who are currently classed as ‘inactive’, which is between a quarter and a third of the adult population.

“Although more people are taking part in sport since the 2012 Olympics, and some sports and activities are showing growth in participation, it’s largely thought that a different approach is needed.”

Energize is concentrating its new strategy on reaching audiences under four specific titles: Independence in Later Life, Actively Ageing Well, Building Active Families, and Stabilising Young Lives.

Mr Child added: “There are huge pressures on some of the acute and statutory services right now, and if we are genuinely going to help people to become less dependent, I think encouraging an active lifestyle – doing something for yourself – could really help.”

The new Energize strategy document highlights a series of attention-grabbing trends and statistics, including the fact that 80% of young people aged between 5-15 are classed as not active enough to maintain good health.

And in Shropshire and Telford & Wrekin – which has a higher than average older population – 42% of people aged over 55 are deemed inactive, compared with 29% of the overall adult figure.

The county also has 16 areas that fall within the 10% most deprived nationally – 15 of which are in Telford & Wrekin.

The launch event is being co-hosted by John Buckley, professor of applied science at University Centre Shrewsbury.

He said an estimated 81,000 people in the Shropshire Council area, and a further 62,000 people in Telford & Wrekin, were officially classed as ‘inactive’.

The aim of the launch is to explain the refreshed Energize structure, and introduce teams of staff who will focus on specific priority audiences, building relationships with both new and existing stakeholders.

The strategy document says: “It is our ambition through this strategy to reduce inactivity and begin to address the participation inequalities that exist in our communities.

“We will use the Sport England Active Lives Survey to monitor progress and publish local results as these become available; at least on a six monthly basis.

“However, we realise we cannot achieve this change on our own and will only be able to make a difference by working in partnership with others and ultimately influencing whole system change.”




Notes to Editors

Energize STW is one of 43 County Sports Partnerships (CSPs) in England working to provide opportunities for people to participate in sport and physical activity across Shropshire, Telford and Wrekin.

Energize aims to: “improve lives and empower communities through the power of physical activity and sport”.

For more information visit or follow us on twitter @EnergizeCSP


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Suzy O'SheaView all posts by Suzy O'Shea