Telford and Wrekin place partnership
Learn more about our collaborative work to get people moving more.
Place-focused work
We're pleased to share an exciting update on our plans for place-focused working: more funding to help make positive change in communities that need it most.
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Background
A £250m commitment was made from Sport England back in November 2023 to boost levels of physical activity among those in greatest need, from the most inactive communities, based on significant evidence of place-focused investment improving activity levels through Sport England's Local Delivery Pilots.
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Why Telford and Wrekin?
We have been working in Donnington, in Telford and Wrekin, since July 2024, and from our partnership working and knowledge, we know we can do so much more when taking a whole-systems approach to tackling inactivity with key partners working across the Borough.
Telford and Wrekin was one of 27 places in England chosen to receive funding from Sport England. Over £400,000 of funding has been provided for this work until March 2027.
All 27 places are in the top 20% of the country for inactivity, social need, deprivation and health inequality.
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Local collaboration
Our aim is to work collaboratively with local organisations, groups, and residents across Telford and Wrekin to break down the barriers that prevent people from being active and improving their wellbeing. By supporting those experiencing the greatest inequalities, we can make the biggest impact.
Along with representation from five local partners, we have created the Telford Strategic Oversight Group.
Who made it happen?
Energize Shropshire, Telford & Wrekin, was the lead applicant for the funding on behalf of the Telford Strategic Oversight Group.
The group consists of representation and engagement from five partners:
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Energize Shropshire, Telford & Wrekin
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Telford & Wrekin Council
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NHS Shropshire, Telford and Wrekin Integrated Care System
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Telford & Wrekin VCSE (Voluntary Community Social Enterprise) Alliance
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Lloyds Bank Foundation & Unlocking Potential In Telford
Rachel Threadgold
Public Health Lead
As Senior Health Improvement Practitioner for Telford & Wrekin Council, Rachel is exploring how physical activity can be used as a key tool within prevention and population health strategies to reduce health inequalities. She is connecting services, communities, and voluntary organisations to develop inclusive, place-based approaches that improve health outcomes and support long-term system change.
Abbie Guest
VCSE Enabler (VCSE Lead)
Abbie will strengthen the role of voluntary, community, and social enterprise organisations in addressing inactivity and wider health inequalities. She is building stronger relationships between communities and statutory services, champion community voice, and support more responsive, inclusive, and community-led solutions.
Richelle Morris
Children and Young People (CYP) Lead
Richelle is a Youth Development Officer at Telford & Wrekin Council and as her CYP Lead role she will focus on creating more opportunities for children and young people to be active by working across education, health, youth services, and community organisations. She is championing youth voice, co-designing solutions with young people, and ensuring their needs and experiences shape place-based approaches to reducing inactivity and inequality.
Karen Harley
Leisure Lead
As a Health and Fitness Team Leader at Telford & Wrekin Council, Karen’s shared role is exploring how leisure services and facilities can be used to increase physical activity and reduce inequalities by developing more inclusive, accessible, and flexible approaches. Working across leisure, health, social care, and community sectors, she will strengthen partnerships and challenge traditional delivery models to ensure leisure plays a greater role in prevention, wellbeing, and place-based system change.
Jade Jackson
Planning and Green Spaces Lead
As Senior Strategic Outdoor Play and Recreation Specialist at Telford & Wrekin Council, Jade will ensure that opportunities for physical activity are embedded within the design and development of places, spaces, and communities. By working across planning, regeneration, transport, and health sectors, she is advocating for long-term investment and decision-making that creates healthier, more active, and equitable environments.
Sarah Harrison
Community Navigator in Donnington
Sarah works closely with people living and working in Donnington, helping them access opportunities, build relationships, and become more involved in community life. She is committed to bringing people together and supporting people to make the most of what their community has to offer.
What are we doing?
We’re working alongside local organisations, groups, and residents to create a healthier community and reduce health inequalities. Funding from Sport England is designed to tackle inactivity and inequalities by making sport, physical activity and movement accessible for everyone.
We aim to understand the conditions needed to address behaviours around physical inactivity, and to understand how we can best embed behaviours and a change in culture across Children and Younger People, Acute Settings & Adult Social Care, Green assets, working adults, and more.
Read our news for more details here.
How we are doing it...
There are nine themes we are focusing on. You can read more about them below or in this document.
VCSE Infrastructure and resilience
VCSE means our local voluntary, community and social enterprise sector.
We are:
Strengthening VCSE voice and connection: A VCSE Enabler role hosted by Telford and Wrekin CVS will improve coordination, collaboration and system influence.
Mapping system capacity and gaps: System and skills mapping to create a shared engagement tool and identify opportunities for development, training and investment.
Building organisational resilience: Designing and testing approaches to support VCSE organisations with skills and resources to enable system engagement and deliver long-term health and activity outcomes.
Culture change at system level
We are facilitating leadership workshops at multiple layers of the system working with people within the system with authority or influence.
We (The Telford Strategic Oversight Group) have invested in ‘shared roles’ which make up the Telford & Wrekin Place Partnership Team. This capacity built within the system will drive forward intelligence, sustain behaviours and learning within the system and also work as a specialist project team.
Children and Young People
We want to strengthen system collaboration. We aim to create environments that enable children and young people to be more active.
We are investing in a shared role within youth services and using intelligence from schools and community providers to co-design, embed and evaluate more connected approaches, with a focus on reducing inequalities in physical activity.
Acute settings and Adult Social Care
Embedding physical activity in care systems: We are partnering with Disability Rights UK to pilot Get Yourself Active Local, integrating physical activity into adult social care through workforce education, system leadership engagement and co-production with community providers.
System learning and transformation: Working with acute and social care stakeholders to understand how physical activity can support service transformation and address NHS and ICS (Integrated Care System) pressures.
Building the case for scale: Generating evidence to inform sustainable integration models and strengthen the case for a Full Place Award.
Green assets and activation
We want to:
Utilise a strong but underused asset: Telford and Wrekin has a higher-than-average level of green infrastructure, but much of this natural capital is not yet fully or consistently activated in ways that connect with local communities.
Test coordinated, place-based approaches: Building on Public Health research and Green Social Prescribing outcomes, work in Donnington will be used to test community engagement approaches, supported by shared roles across Planning and Active Travel to scale learning across wider areas and themes.
Donnington in Telford & Wrekin
Donnington has been a key focus area for our place-based work to date, and we are now ready to accelerate progress through increased local capacity and deeper co-production.
1) Investing in a Community Navigator to further develop community voice and engagement.
2) Continuing building capacity and relationships with a stakeholder working group, a residents working group and children and young people (CYP) engagement in local schools.
3) Working towards further investment through Sport England - additional to this current funding for Telford and Wrekin.
Workforce - working population
We aim to:
Understand and address inactivity: Focus on the working-age population in low-paid or insecure employment, where structural and cultural barriers (time, access, workplace culture) limit physical activity and wellbeing.
Join-up investment and capacity: We are aligned with Lloyds Bank Foundation (LBF)'s priorities on fair employment, with the LBF Local Implementation Role and Energize capacity to connect activity across partners.
Data sharing
We want to increase the availability, accessibility and usage of relevant data across the Telford & Wrekin system around physical activity.
This will support the behaviours and structures needed to produce consistent measures of impact and a stronger advocacy for the benefits of movement and physical activity.
NHS Primary Care Network mobilisation
Prevention pathways: Investing in a Health and Wellbeing Coach role as a test-and-learn intervention within Newport and Central Primary Care Network, developing and evaluating scalable clinical-to-community prevention pathways for targeted patient cohorts.
Neighbourhood connectivity: Strengthening neighbourhood-level working through Primary Care Network’s and Telford and Wrekin Integrated Place Partnership (TWIPP) Neighbourhood groups to integrate movement and physical activity into coordinated community delivery models, maximising both existing and emerging local assets.
Latest news
Significant funding award
Energize collaborates with local partners to help residents lead healthier, active lives.
Learn more
System leadership workshops
Participants learned how system leadership can help tackle shared challenges and improve outcomes for local communities.
Learn more
Investment in voluntary and community sector
And a new VCSE Enabler role focuses on understanding and strengthening how the VCSE sector, local infrastructure and wider system work together.
Learning from the local voluntary and community system
Learn more about Abbie's role as a VCSE Enabler role and the positive impact it is having.
Understanding the difference we are making
Read more about evaluating and reviewing our work with the help of our Evaluation and Learning Partner, FH Associates.
Telford & Wrekin Place Partnership and its Operational Group
Read more about the Telford & Wrekin Place Partnership and it's Operational Group.
Governance
The Place Expansion Award is governed through a Strategic Oversight Group, which provides strategic direction and accountability, with oversight from the Telford & Wrekin Integrated Place Partnership (TWIPP).
The delivery is coordinated through a Place Operational Group, bringing together partners and programme leads to oversee the implementation of activity and progress against agreed priorities.
Our work in Shropshire
We’ve secured funding from Sport England to deliver similar work in Shropshire - click here to find out more.
Want to find out more?
Get in touch and we’ll be happy to help.

